Technology has made staying in touch with personal and professional networks easier than ever before, whether it’s using contact-management software like Salesforce or social media channels like LinkedIn or Facebook.
Today, a strong and vibrant online network is as valuable as a Rolodex was to a salesperson in the 1950s. But unlike the clunky rotating card file, these digital networks are easily destroyed. To protect your network (and you really need to) avoid these following common mistakes: (more…)
Connect with your Facebook fans but don’t tick them off with annoying material. It doesn’t matter how cool tour product is, who you have representing you that’s hop or what you’ve done right in the past. If you act in a way that annoys your fans the annoying stuff is all most of them will remember. Facebook is fun time for most viewers, so despite its name, it’s not a place for in-your-face strategies. They won’t work here.
Original post courtesy of brandongaille.com.
Maintain Minimum Advertising
“Sell, sell, sell” doesn’t work here. In fact, you ought to keep your ads to only twenty percent of your Facebook page content. It’s also known as the “80-20” rule. A full eighty percent of your page content should indeed be social. If you’ve been working in sales but would prefer small talk and being friendly to ramming the sale down the client’s throat, then Facebook is your place to contribute to your company’s success. You want to keep in touch with social posts by customers and respond to them within an hour and in less than twenty four hours to be sure the customer knows you’re connected and that you care.
Make Posts Short
But always keep your company’s Facebook posts short! Short means 80 characters or less. Short posts received sixty-six percent more engagement than longer posts did, according to experts at Vertical Response Marketing. Experts from Lab 42 found that most people do like Facebook as a place to interact with brands they like, but also that half of all people were annoyed by Facebook ads for cluttering their newsfeeds. Keep it short. Always.
Keep the Information Accurate
Keeping it real is also very important, studies are showing. It’s quite easy, and cheap to buy likes for your brand’s Facebook page, but it’s thought to verify of these likes come from real or from active fans who are really connected. If you can’t uphold the reputation you create, you’re in trouble, not to mention that fake likes could be connected to scrapers. Fake comments don’t help you either, sine you can’t back them up with a source later. Your competition would love to trip you up here.
Grow Organic Connections
Plant organic connections that will really grow. Organics isn’t just for the food business. All an organic connection is is one that’s real. You link your Facebook page to websites that you share a legitimate connection with. The growth of traffic may be slower in this approach, but every connection is sincere and likely will bear real fruit.
Of all the social media sites, the one many people use most frequently is Facebook. It’s an excellent platform to inform, educate, and most of all, engage with customers, clients and friends.
Facebook is also an entrepreneur’s online storefront. If it’s not managed wisely, mistakes can quickly go viral and become a small business’s nightmare.
Understanding your audience, posting strategically and practicing online etiquette can go a long way toward growing your business. Here are three common mistakes to avoid. (more…)
You’ve probably heard the phrase “build it and they will come” and perhaps even watched the movie “Field Of Dreams” where it originated.
Sadly, many entrepreneurs approach their social media in this way. They assume their product or service is so compelling that all they need do is build “it” – with “it” being a Pinterest account, Facebook page, Twitter profile – and hordes of customers will instantly gravitate towards them.
They make the cardinal mistake of assuming that their great product or service doesn’t need any additional marketing or promotion. (more…)
If you can engage Facebook fans by getting them involved and talking about your brand, that engagement gets relayed to their friends feeds, so you can actually build more presence in the news feed by engaging your nucleus fans.
Engaged fans comment on your updates and photos, tag your Page in their own updates, and visit your blog or website to find out more about you. (more…)
Facebook is the world’s biggest social network. With its 1 billion+ users, Facebook has become the world’s meeting place.
But, while everyone knows about Facebook and some small and medium size businesses have taken the first step by creating a business page, many are still challenged by how to maximise Facebook’s potential to build brand loyalty and drive revenues higher.
They know that Fortune 500 firms, like Coca-Cola and McDonald’s, attract millions of Facebook fans, but beyond posting a status update or asking people to Like them on this mother of all social media, they are confused and frustrated as to how to make the most of this 21st Century marketing phenomenon.
Facebook can be a very useful tool for marketers in connecting people to others and brands they are interested in. Brands can use Facebook to directly connect with customers and prospects.
It can be difficult to figure out how to use Facebook for business activities. It can also be difficult to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. With the right knowledge and metrics, you can prove that it is highly beneficial. (more…)
We have discovered that social media is popular in the industry because of the exposure that it can bring to an organisation. However, not every social networking platform can complement a brand’s online marketing campaign. You have to select the right platform for your business. You have to take a good look at goals, audience, and capabilities.
Contests are big business on Facebook. Customers love them because they could win cool stuff. Businesses love them because they attract new customers. But if you run a business page on Facebook, you probably know how much of a pain Page-based contests can be to set up and manage. Some good news: Today, Facebook amended its promotions policy to simplify the process.
Previously, Facebook’s terms prohibited businesses from using any of the website’s inherent activities as an entry into a contest or promotion. That meant customers couldn’t do things such as liking, commenting on, or sharing a post in order to earn a chance to win. To follow the letter of the terms of service, businesses instead had to rely on apps to collect entries, which can be cumbersome and which some customers mistrust. (more…)
The San Francisco Giants have the most engaged fan base in Major League Baseball.
They’re recognised as social media standouts in the sports world.
But as recently as three years ago, they had no cohesive voice on social media and no social media strategy.
The Giants were a traditional organisation in a traditional sport. In 2010, when they brought in Bryan Srabian as social media director, they were getting information to fans by broadcasting. Typically this meant holding press conferences and sending out press releases or email blasts.
But then Srabian had an “Aha!” moment. He was reading a book by Chris Brogan and then had a conversation with him on Twitter. “We don’t really talk to our fans at all,” he thought. But they could.
It was time for a new model based on listening and responding. But first they had to find out what fans were saying, and where they were getting their information. (more…)
The illusion that the number of fans/followers/friends matters the most in social media marketing results in the marketer or the website owner to focus only on this aspect of the brand promotion and to ignore the content and the dialog – two of the most important tools of online promotion. What they need to know is that social media marketing is all about quality and almost never about quantity. (more…)