Affiliate marketing has become one of the most efficient online advertising systems. It is basically a contract between two parties, a site/blog owner and a commercial partner. The site owners promote the products and services offered by their partners and get a fair amount of affiliate commission when a sale is made through their platform. Hence, the publishers are not paid in advance for their advertising space, but instead they get gratifications for their users’ activity.
The system is also known by the name of performance based marketing since the publisher is compensated only if he convinces the visitor to access the site that appears as linked and take action (they buy something, subscribe to the newsletter or take a survey). (more…)
It’s NBA and NHL Playoff time, resulting in a busy time across engage!365’s three Pro Sports Gear online stores, which celebrate their second anniversary this week.
Since April 2010, Pro Sports Gear stores have gained significant traffic and high Google rankings particularly in Australia, with the United Kingdom and New Zealand not far behind.
These sites show how the practice of affiliate marketing can transform into a viable revenue model with some time and patience.
“We developed the Pro Sports Gear sites first and foremost as a hobby, and to service a need in both the Australian and New Zealand markets”, said Brad Sang, Managing Director of engage!365. “We are passionate about these sports ourselves and were frustrated by the lack of choice in this part of the world. Therefore, we investigated a number of ways to satisfy this need, and affiliate marketing proved to be by far the most logical option”.
Pro Sports Gear online stores boast over 140,000 products from major American sporting leagues such as the NBA, NFL, MLB, NHL and NCAA. Most products of which cannot be found in stores outside of North America. The practice of affiliate marketing sees a third-party distributor used to fulfill product orders and provide customer service for Pro Sports Gear customers, a common practice utilised by the likes of Amazon and eBay.
From a marketing perspective, these sites are heavily optimised to ensure that search engines such as Google organically list them based on popular and relevant keywords. Whilst Pro Sports Gear generate the majority of traffic from Google, supporting marketing initiatives through the use of eNewsletters and Social Media also have an important part to play as the Pro Sports Gear community grows.
“Whilst we are happy with the growth of these sites over the past 24 months, we plan to redevelop the Pro Sports Gear sites in order to improve both the visual appeal and interactivity to take these to the next level and satisfy our customers even further” Sang concluded.
Brand extensions are also in the works, with engage!365 soon to launch similar sites based on the same successful model, with a focus on the sports training and pop culture categories respectively.
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